The Styling of the Hotel Holiday Inn Hamburg City Nord was closely aligned with the new Holiday Inn open lobby concept that moves away from a traditional nondescript hotel design by creating an open and multifunctional space that accommodates to every guests needs. We had to carefully consider the design guide and at the same time accommodated new and contemporary ideas in different areas like Arrival, Lounge, F&B, Library and Work. We chose accessoires that give the hotel a unique ‘feel at home’ look and take on typical iconic features from the surrounding city, namely Hamburg, Germany.