Store Concept & Production | This former candle factory has been remodelled into a new 4000 sqm store for HESS Motorrad AG showcasing an extensive mix of motorbikes and apparel. The challenge was to create an experience store by creating emotional and personalized spaces, such as the ‘Teaser Zone“ taking centre stage. The outcome is a store concept that offers a full journey through the motorbike world in every stage of the shopping experience.