“Sex happens somewhere else: What the fashion industry can learn from other industries.” – This provocative title of the presentation during the Fashion fair Panorama in Berlin has aimed to show the fashion industry how far other industries are already in terms of customer experience and customer journey, without having the sexy product “fashion”.

The lecture was hold by Keynote Speaker Kevin Schumacher and was one of the highlights of the fair. Video via: https://youtu.be/AFzvBAwB4DE